SCOOPLESS

Vital Proteins removed their scoops to support a more sustainable planet, but didn’t want the inconvenience of the missing scoop to alienate their consumers.

To solve for this, we brought attention to the many, many ways to scoop your Vital Proteins whether you prefer a regular tablespoon or that novelty cat spoon from your grandmother’s house.

This change also caused our legal team to have a few words they wanted to include (because of the whole * accurate measurement * thing of it all. To solve for that, we made our legal copy part of the bit.